The Almanack

The Almanack

( 0 out of 5 )

I feel that the same kind of thing happened a bit later with Photoshop and user interface design. It was the only robust graphics tool that people knew or had access to some years ago, so they started using it for UI design, as well as for illustration

In the flood of online content, companies live or die by their brand image. A brand image has to express the company’s message and connect with users, who should instantly recognize it across different media, even away from the company’s website and marketing content. A strong brand image is like an anchor, helping ensure user attachment and fix value associations. Brand image is typically built up from different visual elements

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